Technical SEO is the process of optimizing a website for search engines by improving its technical aspects . This includes activities such as improving website speed, ensuring the website’s code is optimized for search engine crawlers, and making sure XML sitemaps and meta tags are optimized. The ultimate goal of technical SEO is to help search engines like Google to crawl , understand, and index your website more effectively, which can lead to higher organic rankings for your website.
Technical SEO is important because it ensures that your website is optimized for search engines in terms of its technical infrastructure and performance. This involves addressing issues such as website speed, mobile-friendliness, crawlability, and indexing. By implementing technical SEO best practices, you can improve your website’s visibility in search engine results and ultimately drive more organic traffic. Technical SEO also helps search engines understand and crawl your website more effectively 1, which can lead to higher search rankings and increased visibility. Additionally, technical SEO can ensure that your website is accessible to users with disabilities, which is an important aspect of user experience and can have a positive impact on your website’s overall performance.