Whether it is a retail business or a healthcare facility, digital signage kiosks or TVs have gained prevalence. Airports and railway platforms show directions and other useful information through digital signage solutions as well. In other words, digital signage has become an integral part of our daily lives. In this post, we are going to see its impact on advertising and how it drives the future of advertising in the years to come.
Digital signage solutions are getting more popular as a powerful tool to spread awareness and promote business. These days, digital content has evolved from wayfinding to context-sensitive marketing information, and custom digital signage software can make the most of such content. It is fair to mention that digital signage has become one of the best marketing tools because many organizations have made it an essential component of marketing campaigns.
Ease of use, user-friendliness, and accessibility are some of the top reasons for the rise in the market share of digital signage. It is expected that the market size of the digital signage industry will reach USD 27.8 billion by 2026 from USD 16.3 billion in 2021. In such a scenario, it is interesting to see the role of digital signage solutions in the evolution of advertising. Let’s dig deep into it with its key benefits.